By Kristen Regenold
Six months into building Reggie & Co., I’ve realized there isn’t a clean way to sum up what this experience has been like. It hasn’t followed a predictable arc, and it definitely hasn’t felt like a straight line.
In some ways, it’s been easier than I expected. I get to trust my instincts and move quickly. Decisions that used to take layers of conversation now happen in real time, and that’s been one of the best parts of this process. When something feels right, we go. There’s a simplicity in that which I didn’t fully appreciate until I experienced it.
At the same time, it’s been harder in ways I didn’t anticipate. Not because the work itself is more difficult, but because of how personal everything feels. When something goes well, you feel it. When something doesn’t, you feel that just as much, maybe more. There’s no real separation between you and the outcome, and that changes the emotional weight even when things are working.
And to be clear, things are working.
We have clients we’re incredibly proud to partner with, and we’re doing work that feels meaningful. We’re starting to see real momentum in areas we care about, especially in events and social strategy, and the projects coming our way feel aligned with what we set out to build. When someone hires Reggie & Co., it’s not because of a long track record or a large agency name behind it. It’s because they trust us. They trust how we think, how we work and what we’ll deliver.
Of course, while relationships might open the door, the quality of the work is what keeps it open. That’s something I think about constantly. Are we delivering something that actually helps? Something that’s thoughtful, clear and will make an impact? If we are, the rest tends to take care of itself.
I also think a lot about balance. I started this to support my family, not compete with them, and I’ve had to check myself more than once to make sure that’s still true in practice. When you care this much about what you’re building, it’s easy to let it take up more space than it should.
If I could go back and give myself one piece of advice six months ago, it would be simple: worry less and act more. The worrying doesn’t move anything forward. The action does. And more often than not, it leads you where you need to go.
The last thing I’ll say is this. The team we’ve built is exceptional. I believed that early on, but it’s been rewarding to watch other people start to recognize it, too. The way they think, the way they show up and the way they care about the work and the people around them has set the tone for everything we’re building.
Six months in, there’s still a lot we’re figuring out. That part hasn’t changed. But there’s also a growing sense of clarity around who we are and how we want to work.
We’re learning to trust our instincts, focus on doing good work and earn the kind of trust that brings our clients back again.
That’s a strong place to be.
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