By Kristen Regenold A lot of people expect social media to do something it’s not really built to do. They expect it to drive leads, conversions and quick wins. You post something, people see it, and something happens right away. And when that doesn’t happen, it starts to feel like it’s not working. But most of the time, that’s not the issue. It’s not that social media isn’t working. It’s that it’s being asked to Read more…
By Kristen Regenold One of the unexpected joys of starting Reggie & Co. has been realizing that building an agency isn’t a one-way process. We spend our days helping clients launch brands, solve problems and bring big ideas to life, but somewhere along the way, they begin shaping us, too. They challenge us to think differently, keep learning and ask how we can become a better partner. Our values haven’t changed, but our understanding of Read more…
By Kristen Regenold Somewhere along the way, most teams come to the same conclusion. We need to post more. And it’s usually coming from a good place. There’s a sense that you’re not showing up enough, not staying visible or keeping pace, so the solution feels obvious. More posts, more frequency, more content. More, more, more! The problem is that more content, on its own, doesn’t solve much. In most cases, it actually creates new Read more…
By Kristen Regenold Six months into building Reggie & Co., I’ve realized there isn’t a clean way to sum up what this experience has been like. It hasn’t followed a predictable arc, and it definitely hasn’t felt like a straight line. In some ways, it’s been easier than I expected. I get to trust my instincts and move quickly. Decisions that used to take layers of conversation now happen in real time, and that’s been Read more…
By Kristen Regenold If you lead or work on an internal marketing or communications team, you probably don’t need anyone to tell you how capable your people are. The teams I work with every day are smart, experienced and deeply invested in the work. They know their brands. They understand their audiences. They execute at a high level. Most of them are not struggling because they lack talent or commitment. And yet, more and more Read more…
The Sweet Spot: Where Reggie & Co. Shines By Kristen Regenold One of the most surprising parts of starting Reggie & Co. has been seeing, in real time, the kind of work that brings out our best thinking. Since launching, people have asked me a version of the same question: So, what exactly do you all do? I had a vision for the agency when we opened our doors, but watching our team step into Read more…
September 30, 2025 If you had asked me a few years ago if I’d ever start my own agency, I probably would have laughed and said something about loving my current job—which was true. I wasn’t looking for an escape hatch. I had great clients, a smart team and fulfilling work. But somewhere along the way, I started wondering: What would it look like if I built something from the ground up? When you spend Read more…