By Kristen Regenold One of the unexpected joys of starting Reggie & Co. has been realizing that building an agency isn’t a one-way process. We spend our days helping clients launch brands, solve problems and bring big ideas to life, but somewhere along the way, they begin shaping us, too. Read more…
By Kristen Regenold Somewhere along the way, most teams come to the same conclusion. We need to post more. And it’s usually coming from a good place. There’s a sense that you’re not showing up enough, not staying visible or keeping pace, so the solution feels obvious. More posts, more Read more…
By Kristen Regenold Six months into building Reggie & Co., I’ve realized there isn’t a clean way to sum up what this experience has been like. It hasn’t followed a predictable arc, and it definitely hasn’t felt like a straight line. In some ways, it’s been easier than I expected. Read more…
By Kristen Regenold If you lead or work on an internal marketing or communications team, you probably don’t need anyone to tell you how capable your people are. The teams I work with every day are smart, experienced and deeply invested in the work. They know their brands. They understand Read more…
September 30, 2025 If you had asked me a few years ago if I’d ever start my own agency, I probably would have laughed and said something about loving my current job—which was true. I wasn’t looking for an escape hatch. I had great clients, a smart team and fulfilling Read more…