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The Sweet Spot: Where Reggie & Co. Shines

The Sweet Spot: Where Reggie & Co. Shines By Kristen Regenold One of the most surprising parts of starting Reggie & Co. has been seeing, in real time, the kind of work that brings out our best thinking. Since launching, people have asked me a version of the same question: So, what exactly do you all do? I had a vision for the agency when we opened our doors, but watching our team step into Read more…

By kristenregenold, ago

Creative Without Compromise: Lessons from Building Reggie & Co.

September 30, 2025 If you had asked me a few years ago if I’d ever start my own agency, I probably would have laughed and said something about loving my current job—which was true. I wasn’t looking for an escape hatch. I had great clients, a smart team and fulfilling work. But somewhere along the way, I started wondering: What would it look like if I built something from the ground up? When you spend Read more…

By kristenregenold, ago