Why the Best Internal Teams Still Need Outside Partners

By Kristen Regenold If you lead or work on an internal marketing or communications team, you probably don’t need anyone to tell you how capable your people are. The teams I work with every day are smart, experienced and deeply invested in the work. They know their brands. They understand their audiences. They execute at a high level. Most of them are not struggling because they lack talent or commitment. And yet, more and more Read more…

The Sweet Spot: Where Reggie & Co. Shines

The Sweet Spot: Where Reggie & Co. Shines By Kristen Regenold One of the most surprising parts of starting Reggie & Co. has been seeing, in real time, the kind of work that brings out our best thinking. Since launching, people have asked me a version of the same question: So, what exactly do you all do? I had a vision for the agency when we opened our doors, but watching our team step into Read more…

Creative Without Compromise: Lessons from Building Reggie & Co.

September 30, 2025 If you had asked me a few years ago if I’d ever start my own agency, I probably would have laughed and said something about loving my current job—which was true. I wasn’t looking for an escape hatch. I had great clients, a smart team and fulfilling work. But somewhere along the way, I started wondering: What would it look like if I built something from the ground up? When you spend Read more…